Amazon is giving Prime members more time than ever to shop deals — and for first responders, the timing couldn’t be better.
This year’s Amazon Prime Day runs from July 8–11, marking the longest Prime Day event to date. Over the course of 4 days, Prime members will get access to millions of deals on everyday essentials, gear, tech and creature comforts — all while juggling demanding shift schedules.
Why it matters for first responders
Whether you’re a firefighter eyeing a new pair of duty boots, an EMT looking to replace a worn-out stethoscope, or a police officer shopping for tech upgrades, Amazon Prime Day is a chance to save on gear you actually use.
It’s also a good time to reassess your everyday needs — uniform updates, medical kits, personal fitness gadgets and trackers, station supplies — and take advantage of deep discounts on tools that support your work on and off duty.
Pro tip: Add your go-to gear and workplace staples to an Amazon wish list now so you can check back easily when the deals go live.
If you’re unsure how Amazon Prime Days work, check out these frequently asked questions to get started.
What’s new for Prime Day 2025
- 4 full days of deals: Starting at 12:01 a.m. PDT on July 8, Prime Day now stretches 96 hours.
- “Today’s Big Deals”: Every day of the event features themed drops from brands like Samsung, Levi’s and Kiehl’s — dropping at midnight and running while supplies last.
- AI-powered shopping: Amazon’s assistant “Rufus” can recommend gear based on your interests — whether that’s patrol-ready gadgets, medical tools or back-to-school supplies for the kids.
- Deals every 5 minutes: Stay alert — Amazon says limited-time offers could refresh as often as every 5 minutes throughout the sale.
First responders can take advantage of Amazon Prime Day 2025 deals to stock up on professional tools, gear and essentials without stretching the budget
How to take advantage of Prime Day 2025
To access the deals, you’ll need an Amazon Prime membership. If you’re not already a member, first responders can sign up for a free 30-day trial — just in time to take advantage of the sale. Visit Amazon’s Prime membership page, choose from either a monthly or annual subscription plan and complete the registration process. Once subscribed, you’ll immediately gain access to Prime benefits, including Prime Day deals.
In 2024, Prime Day included major discounts on popular first responder essentials, and this year is expected to bring more of the same. Keep an eye out for savings on:
Pro tip: Add your most-used gear and wish list items now so you can easily track discounts when the sale begins on July 8.
Here’s a look at early Prime Day 2025 deals
-25% $12.09 $0.45 per count
Discounts available for Military, First Responders, and Government Employees.
Save 10% off shoes and sneakers, clothing, and accessories.
Save up to 10% off hollow-point coffee.
Save up to 20% off coffee roasters and accessories.
Save 10% off grinds coffee pouches.
Save up to 15% off s3 coffee, water bottles and more.
Save up to 25% off men’s training gear, tactical shorts.
Save 40% off sunglasses and safety glasses.
Save 10% off gas grills and accessories.
Save up to 10% off molded car door protectors.
Save 15% off travel bags, backpacks, duffels, golf and pickleball gear.
Save 25% off watches, strips, and accessories.
Save 15% off silicone bands and silicone engagement rings.
Save 25% off music, sports, talk and podcasts, live and on demand.
Save 10% off squat racks, bundles, and accessories.
Save up to 18% off engagement rings, meteorite rings, wedding bands and accessories.
Save up to 15% off polos, headcovers, hats and tees.
Save up to 20% off pet lovers, coffee lovers, military and blue line supporters, hunting, fishing and outdoor.
Save up to 20% off quartz pocket watches, pendant watches, dual time zone watches.
Save 20% off 100 and 200 level tickets.
Save 15% off golf clubs, golf balls and gear.
Save up to 15% off premium boxing gear and equipment.
Save up to 5% off barbells bumper plates, benches, power racks, kettlebells, squat racks, slam balls.
Save up to 10% off bourbon glass candles, apparel, and hygiene products.
Save up to 5% off roof top tents and overlanding accessories.
Save 20% off affordable sunglasses and accessories.
Save up to 10% off supplements, glucosamine for dogs and cats.
Save 10% off hunting jackets and vests, hunting clothing outlet, hunting pants and shorts.
Save up to 15% off t-shirts, hats, and off-road apparel.
Save 15% off workout supplies. All products are made in the USA.
During Memorial Day weekend many retailers kick-off the summer with deals and discounts
News, Books & Magazines
Understand why first responders struggle to recognize their stress and how Tactical Brain Training builds emotional awareness and resilience
The habit? Working out with your dog in ways that support movement, recovery and routine
April 09, 2025 08:03 PM
·
The uniform doesn’t come with a manual for pet ownership — this might help
April 09, 2025 07:39 PM
·
Save up to 40% off on Nest, Coleman, DEWALT, CRAFTSMAN, Contigo, Ninja, Cuisinart & more
March 25, 2025 07:47 AM
·
Short on time and space? Check out these products to help get a workout in no matter where you are in your day
March 12, 2025 02:06 PM
·
Hit your fitness goals without breaking the bank
March 11, 2025 10:35 AM
·
Using an online tax preparation service or working with a public safety tax preparation expert might save you time and money. Here’s what to know.
Every little bit helps; find out which fitness clubs give first responders the most bang for their buck
March 06, 2025 11:17 AM
·
Food and Drink
From coffee, to healthy snacks and hydration options, make sure your officers have everything they need to recharge with cost-saving subscription options
February 19, 2025 10:25 AM
·
From odor-fighting sprays to heavy-duty hangers, discover the tools that make maintaining your gear easier and more effective
February 07, 2025 04:02 PM
Tough shifts demand tough feet — fix the pain now or it’ll take you out later
February 07, 2025 01:31 PM
·
It’s true; games help cultivate and maintain the relationships that make up your all-important support system
February 07, 2025 11:00 AM
·
CPR training can prepare anyone to render lifesaving care
February 07, 2025 10:45 AM
·
Try one (or all) of these ideas and make movement a priority — together!
February 06, 2025 01:54 PM
·
