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Winchester Named Ammunition Manufacturer of the Year

12/3/08- Winchester® Ammunition recently received the Ammunition Manufacturer of the Year Award from the National Association of Sporting Goods Wholesalers (NASGW). The award was presented at the NASGW Annual Meeting and Expo in Atlanta.

“This award has special significance for Winchester since we received the honor at the 35th anniversary annual meeting,” said Brett Flaugher, Winchester Ammunition’s Vice President of Marketing and Sales. “The NASGW show is a key event for Winchester. We devote a considerable amount of time preparing our programs, pricing, and new products to communicate with our wholesale customers. Being presented this award on a milestone anniversary for the NASGW is a great honor for Winchester Ammunition.”

The NASGW recently revised its procedure for determining winners after researching how groups outside the outdoor industry rank and determine outstanding vendors, resulting in a more accurate and balanced assessment program. The winners are chosen by NASGW wholesaler members based on distribution policy, marketing, promotions, sales, logistics, operations and industry support. All categories are key measurements to distributors in today’s economy and ultra-competitive marketplace.

“Each winner exemplifies the true meaning of excellence and sets the benchmark for excellence in our industry,” said Mike Brown, Chairman of the NASGW Board of Directors. “As always, there were many exceptional nominees to consider, all of whom contribute profoundly to the future growth of the industry. Receiving a nomination in any one of these categories is a testament to a company’s strong reputation within the industry and among its peers.”

For more information about Winchester Ammunition, visit www.winchester.com.

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